Purpose Through the Belt and Road Initiative (BRI), China has built bilateral relations with Latin American states. The purpose of this article is to explore the potential for using the Pacific Alliance (PA) as a negotiating frame as regards the Belt and Road Initiative. Design/methodology/approach We use a descriptive and analytical methodology to recapitulate and analyze the factual and normative background of Latin American economic integration during the last three decades, a process that so far has culminated in the Pacific Alliance (PA) and an emphasis on the Asia-Pacific region. Findings We contend that the PA has been a learning process in terms of economic cooperation. In addition, it is a Latin American economic integration project that emphasizes its focus on the Asia-Pacific region. Considering the nature of BRI projects, as well as Latin American states' and China's interests, we contend that it would be beneficial if Chile, Colombia, Mexico, and Peru, the members of the PA, and China channeled their BRI relations through the PA. Thus, the PA should be China's negotiating partner. Originality/value So far, the Belt and Road Initiative (BRI) in Latin America has been built upon bilateral relations. This article explores the possibility of developing the BRI through the Pacific Alliance (PA).