At Gemini Observatory, the traditional employment position of telescope operator has been discarded in favor of a more diverse and flexible position known as System Support Associate (SSA). From the very beginning, the operational model of Gemini was designed to involve SSAs in observatory projects well beyond the strict operation of the telescope systems. We describe the motivation behind the original model, how it was eventually implemented and how it has evolved. We describe how the schedule allows SSAs to assume different roles within Gemini and how flexible time allows them to participate in a wide range of projects, increasing their motivation, deepening their knowledge and strengthening communication between groups, as well as allowing management to allocate resources to projects that would otherwise lack manpower. We give examples of such projects and comment on the difficulties inherent in the model.