The cinema is one of the visual media of more influence in the circulation of values and beliefs in the contemporary world. It is a cultural practice that has remained in the margins of the anthropology. However new relative interests to the understanding in the ways of seeing, it has allowed its to investigate with certain depth in the operations of this domain and their visual devices. This article described the devices and visual procedures to native representations a Chilean cinema fiction. Our results suggest the presence a cultural strategy whose representations don't try with the cultural diversity, but rather they appear as a utopian way of imagining the social world.