The evidence used to claim that electoral performance is a function of incumbency advantage, campaign spending and electoral laws is based on elections can use their name recognition when competing for positions that people consider important. We assess if those determinants also affect lesser known candidates in low information elections. With data for 7823 candidates for local councilmember elections in Chile in 2008, we analyze the effect of incumbency, campaign spending and district magnitude on electoral performance. We report that, though incumbency and district magnitude affect the electoral performance and the probability of winning a seat, campaign spending only has a positive effect on the probability of winning a seat.