This article expounds on three central aspects necessary to comprehend the critical dialogue between the humanities and social sciences and Cultural Studies in Latin America: (1) The aesthetic and the critical versus the popular and the technocultural; (2) Transdisciplinarity and the clashes between the disciplines and (3) The displacement of literature in the redefinition of the 'Latin American' in the cultural theory of the 1980s in Latin America. This critical narrative reveals that the technocooperativity of the culture market demands that Cultural Studies leave aside knowledge of the negativity of the splitted, the errant and the lost. It corresponds to art and literature, to critical thinking, to reintroduce - in a minor key - the disorders of the unclassifiable in the world of the classified and the classifier. Only with the critical play of disobedient languages against the university technomarket can the resigned homology between the politics of governability, the administration of the social, the industrialization of the cultural and the professionalization of useful knowledge be bankrupted.